Teacher Branding 101:Teachers are The Experts

Four years ago,  I was almost laid off from my job. Disgusted, scared, and angry at my district, I took the arduous journey of trying to figure out what to do next. After looking over my qualifications, I realized that I didn’t need to try and change careers, but I did need to learn how […]

Posted inCurrent Events in Education, High School, Professional Development, Teacher Branding

Teacher Branding Advice for School Districts: Make Your Teachers Happy

Once upon a time in a land far, far away, I worked in a district where the majority of teachers were unhappy-unhappy to the point of downright disgust. Almost every employee  I saw walk into a school building there was a smirk followed by a frown and immediately followed up with a collective eye roll. Teachers […]

Posted inInstruction & Curriculum, Teacher Branding, The State of Education, Uncategorized

Teacher Branding 101: Teacher Brainwashing Has to Stop

“Well, I’m okay with struggling financially, I teach because I love my kids not to get rich.” “Well…I’d like to move to that job in Central Office, but I don’t know if I’m qualified.” “I don’t know if I could ask for what I wanted. They may not let me do that.” As educators, we’ve […]

Posted inInstruction & Curriculum, Teacher Branding, Uncategorized

Teacher Branding 101- What’s Your Brand?

One of the first questions I ask  dismayed teachers who are worried about  their lack of job security is, “What’s your brand? If you suddenly no longer have a job, what will you do with that brand?”  Instead of proudly answering these questions with all their accolades, most teachers are awkwardly silent. They have no idea […]

Posted inInstruction & Curriculum, New Teacher Bootcamp, Teacher Branding

Teacher Branding: The 12- 18 Month Rule

After effectively launching The Educator’s Room, LLC and spearheading (and then helped write) my first two  books, “Keep the Fire Burning: Avoiding Teacher Burnout and “Behind the Desk” ,” a lot of my educator friends always ask me the same question, “When am I going to leave the classroom?”  While I am flattered by the off-handed compliments, it got me […]