Four years ago, I was almost laid off from my job. Disgusted, scared, and angry at my district, I took the arduous journey of trying to figure out what to do next. After looking over my qualifications, I realized that I didn’t need to try and change careers, but I did need to learn how […]
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Teacher Branding 101: Use The Summer to Strategize on Your Brand
Teacher Branding: Summer vacation is a critical time for teachers. It is time to decompress from all of the stress of the school year and realign your teaching for the new school year. Many teachers use this time to travel and “catch up” with their families, while others use the time to earn money to […]
Teacher Branding Advice for School Districts: Make Your Teachers Happy
Once upon a time in a land far, far away, I worked in a district where the majority of teachers were unhappy-unhappy to the point of downright disgust. Almost every employee I saw walk into a school building there was a smirk followed by a frown and immediately followed up with a collective eye roll. Teachers […]
Teacher Branding 101: Teacher Brainwashing Has to Stop
“Well, I’m okay with struggling financially, I teach because I love my kids not to get rich.” “Well…I’d like to move to that job in Central Office, but I don’t know if I’m qualified.” “I don’t know if I could ask for what I wanted. They may not let me do that.” As educators, we’ve […]
Teacher Branding 101: Present On Your Area of Expertise
As teachers, how many times have we sat in professional development and listened to an educational consultant tell us what would work with our students? They bring all kinds of pretty data, display boards and all sorts of testimonials, but for some reason their presentations usually do not move me, or other teachers. Many of my […]
Teacher Branding 101- What’s Your Brand?
One of the first questions I ask dismayed teachers who are worried about their lack of job security is, “What’s your brand? If you suddenly no longer have a job, what will you do with that brand?” Instead of proudly answering these questions with all their accolades, most teachers are awkwardly silent. They have no idea […]
The Educator's Room + Paula Kay Glass Discuss Teacher Branding
Join us tomorrow as we talk with veteran teacher, Paula Kay Glass, as she discusses how she decided to leave her school system and start her own school. You can follow us on Google Plus here and also RSVP for the event! To learn about Paula’s journey, read her first article here.
Teacher Branding: The 12- 18 Month Rule
After effectively launching The Educator’s Room, LLC and spearheading (and then helped write) my first two books, “Keep the Fire Burning: Avoiding Teacher Burnout and “Behind the Desk” ,” a lot of my educator friends always ask me the same question, “When am I going to leave the classroom?” While I am flattered by the off-handed compliments, it got me […]