Know your audience! This is what marketers and educators have in common, especially as they both are focused on Generation Z (Gen Z) students, children born 1997-to the present. The one defining characteristic of Gen Z? These students (K-12) have never known a world without the internet or cell phones (mostly smartphones). For them, Google and Wi-Fi [...]
At first glance, Teachers Pay Teachers, a monetized lesson plan site, appears to be a win-win offering. There are lesson plans and educational materials marketed by vendors (teachers) who make a small profit on the sale. The first win is for the teachers selling the plans. Many teachers could use extra income from selling their [...]
It's not you. It's the text. It's moving on...to another grade level. "I just don't understand why...." you catch your breath, "it's been the only book I liked ...no, I loved... to teach." You pause, 'Why does it have to leave?" After all, you and the book have been together for school years. You [...]
There are different ways to become familiar with our nation’s founding documents: reading, memorizing, studying, reciting are a few. But in our keyboard- swipe-click-centered world, rewriting by hand is not one that immediately comes to mind. A story featured in the NYTimes The Constitution, By Hand (6/30/17) written by Morgan O’Hara explained her process for [...]
My school district recently purchased a class set of the March Trilogy, the graphic novel memoir that recounts the experiences of Congressman John Lewis (5th District, Georgia) in America’s struggle for civil rights including the marches from Selma to Montgomery. The comic book-style illustrations are engaging and some may mistake the memoir as something for children. Lewis’s experiences in the [...]